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What’s New, What’s Hot and What’s to Come in Europe

As Europe emerges from the pandemic, there’s no shortage of luxury hotel news with more openings, renovations and upgrades across the Continent and in the United Kingdom. Here’s what’s going on in England, Germany, Greece, Italy, Scotland and Spain. You’re sure to find the perfect property to match your hotel dreams.


Hyatt Sets Plans for New London Stratford Hyatt Regency, Hyatt House Hotels: Hyatt Hotels has entered into management agreements with Stratford City Hotels Limited, a wholly owned subsidiary of M&L Hospitality, for Hyatt Regency London Stratford and Hyatt House London Stratford. The 225-room Hyatt Regency London Stratford and the 127-room Hyatt House London Stratford are expected to open in the second quarter of 2022 following an extensive refurbishment. Both hotels will be conveniently located within one of Europe’s largest urban shopping and entertainment complexes, Westfield Stratford City, and a short walk to Stratford Station.

Designed with productivity in mind, Hyatt Regency London Stratford will offer business and leisure travelers alike a stress-free and seamless environment to stay connected. Guests can enjoy 6,673 square feet of meeting space, along with a spacious restaurant, bar and an open-air terrace. Hyatt House London Stratford will provide guests with modern, apartment-style suites with fully equipped kitchens and flexible workspaces, designed to make them feel at home, especially during extended stays.

The hotels are located close to Stratford Station, one of the London’s busiest train stations, giving guests swift access to Central London in only seven minutes. Stratford International Station connects guests to St Pancras International Station and transfers to the Eurostar train, which provides services to Paris, Brussels, Rotterdam and Amsterdam.

The properties will also be easily accessible to Heathrow International Airport via the new Queen Elizabeth Crossrail line due to open mid 2022, which will offer services to Stratford in approximately 45 minutes. London City Airport is only 20 minutes from Stratford on the Docklands Light Railway.

Guests can enjoy easy access to local events at the nearby O2 and ExCel London convention center, home to many concerts, exhibitions, and corporate events. The burgeoning Stratford City is also fast becoming the most exciting cultural region in the UK with major new developments at Queen Elizabeth Park currently under way including the proposed new future home of BBC studios, along with the V&A East museum project. Nearby universities include the new world-class East campus of the University College of London and the new College of Fashion.

The announcement of Hyatt Regency London Stratford and Hyatt House London Stratford marks Hyatt’s continued growth in the U.K. market. The hotels will join M&L Hospitality’s existing Hyatt properties, including Hyatt Regency Manchester and Hyatt House Manchester, Hyatt Place London Heathrow Airport. Other Hyatt properties in the U.K include Hyatt Regency London-The Churchill, Hyatt Regency Birmingham, Great Scotland Yard Hotel, Andaz London Liverpool Street, Hyatt Place West London Hayes, Hyatt Centric Cambridge and Hyatt Place London City East.


Hard Rock Hotels Brings Reverb by Hard Rock to Hamburg: Hard Rock Hotels has announced plans to open its newest Reverb by Hard Rock in Hamburg, Germany. Slated to open in mid-2022, the RIMC Hotels & Resorts Group will operate the hotel with a total of 134 rooms.

The Reverb Hamburg will be located within the St. Pauli Bunker, Hamburg's largest and one of its few preserved high-rise bunkers, which has come to locally represent creativity and urban culture. With a similar philosophy, the Reverb by Hard Rock brand strives to be an energetic cultural hub that provides space for locals and travelers to connect and create together. The hotel will be designed for socializing and fostering a sense of community. The space has plans to host cultural programming such as concerts and performances from up-and-coming artists.

Each Reverb hotel features a unique property mix of king, double queen, and Roadie Bunk Rooms, all of which include stylish and comfortable furnishings, fan-inspired artwork, workspaces, and showers with premium bath products. The Roadie Bunk Room comes complete with two queen bunks beds and one queen bed, two private baths, a karaoke machine, and oversized smart televisions.

Reverb hotels are efficient, technologically advanced and provide for a customizable and engaging guest experience. Each guest room will feature in-room smart voice assistants to access the Reverb City Guides, mood lighting, playlists, and entertainment options, allowing guests to ask for fresh towels, hotel information and see what is happening in the city. Guests can also take advantage of three unique ways to check in upon arrival, including a self-service kiosk, personal mobile devices or with Reverb's crew at the front desk.

To help travelers get a true taste of the local scene, Hard Rock goes directly to city experts to curate drink, dining, and entertainment guides. To hear City Guide recommendations, guests are encouraged to use in-room smart voice assistants to ask for local hot spots from hometown music stars. As Reverb Hamburg finalizes its programming, Hard Rock will remain steadfast in its commitment to working with local artists to curate City Guides.

All Reverb locations do their part in the fight for a greener planet, starting with giving guests options to opt-in to the sheets and towels green initiatives. Rooms will also be equipped with premium bath product dispensers to avoid single use shampoos, conditioners, and lotions. Additional sustainability efforts will be announced as the hotel nears completion. In addition to the hotel, additional spaces for exhibitions, concerts and restaurants are planned in the Bunker St. Pauli, which will be accessible to both hotel guests, visitors, and the local community.

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